Design & Color
“Colors, like features, follow the changes of the emotions.”
Pablo Picasso
Design is the organized arrangement of one or more elements and principles (e.g. line color or texture) for a general purpose, in this case Webdesign.
Awareness of the elements and principles in Webdesign is the first step in creating successful visual compositions. These principles, which may overlap, are used in all visual design fields, including graphic design, industrial design, architecture and fine art.
The principles of Webdesign are as varied as attitudes regarding modern design. They differ both between the schools of thought that influence design, and between individual practicing designers.
These principles govern the relationships of the elements used and organize the composition as a whole. Successful Webdesign incorporates the use of the principles and elements to serve the designer's purpose and visual goals. There are no rules for their use.
A clean concise design that generates and rejuvenates the viewers desire for a pleasing experience is our design teams goal.
The designer's purpose and intent drives the decisions made to achieve appropriate scale and proportion, as well as the degree of harmony between the elements.Design principles and guidelines can be a technical challenge. Both the client and designer must reach a common ground to balance the ideas between function, budget, beauty and reality.
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The color wheel are the colors of the rainbow arranged in a circular array. Color theory also involves the idea of how color affects human thought and emotions.
Pastel colors are considered as soothing colors. Red on sports cars is considered a daring color, or may be used to bring emphasis to a part in a design. Colors that have red such as orange, reddish-brown and yellow are assumed to be warm colors because we associate these with sunlight. Woody browns are considered as cozy colors.
Colors than have blue are cool colors because we associate blue will cool water and ice. Ice cream packages with white, blue and silver colors may be associated with cool so that buyers may be inclined to buy ice cream on a hot summer day. Certain colour combinations like light subdued colours like green textile, light neutrals like beige paint and natural colours like woody browns (real wood) can be soothing, calming or comforting. A subdued or muted colour is a primary or scondary colour(s) with same grey added.
Color harmony is a pleasing combinations of colors and the amount of these colors in a design like a room decor. Color harmony could also be a visually pleasing color combination that enhances the style and character of a design like a home interior design. Color harmony is also using a limited number of colors in a color palette usually seven or less initially to help preserve design unity.
A visually pleasing color combination may be chosen for the color palette of a room for a particular age group and gender. Very light neutral colours and natural colours easily found in nature are usually popular. Very light neutrals like beige or light pastels are subdued colours with a lot of white added. Light neutral colors as dominant colors in a room seem more visually pleasing for people over age 35, because, perhaps, it resembles the colors in natural stone or wood. Natural colors like white, woody browns easily found in nature may produce a sense of realism and is usually visually pleasing for people over age 35.
